273 W Lafayette Frontage Rd • St. Paul, MN 
1.651.224.4000

About CMI

From our early years as a housewares and hardware representative in the 1960s through our diversification to include consumer electronics, sporting goods, automotive, and furniture products, CMI continues to evolve to meet the needs and demands of our ever-changing global marketplace. CMI positions itself to meet these new challenges; developing relationships with global partners to assist in OEM and direct import opportunities for our customers. Today, just as we did over 65 years ago, CMI does what it takes to get the job done.

What We Do


CMI is more than a Rep organization

CMI is more than a rep organization...we are a team of long-tenured, dedicated professionals with the expertise to drive growth and profitable sales.

We start with strong knowlege

We start with strong knowledge of our customers and what they expect for margins, promotional funding and program support.  From that knowledge base, we work with our suppliers to create pricing and program proposals that are designed to meet the retailers’ expectations.

CMI has dedicated

CMI has dedicated personnel to lead our suppliers through the extensive onboarding process and to achieve top compliance metrics per the customers’ scorecards.  We help analyze sales data and offer guidance on optimizing sales plans.

By surrounding our sales team

By surrounding our sales team with the best administrative and support systems, we free them up to do what they do best:  Sell!!!

More than just a regional

More than just a regional rep firm, we focus our sales’ efforts on the largest customers across North America.  Our headquarters is in St. Paul, Minnesota, but we have regional offices throughout the U.S. and Canada.

CMI can assist

CMI can assist and guide suppliers that need to add infrastructure in North America, such as 3PL, domestic warehousing, etc.

Our company

Our company's continued growth and success through six decades are directly tied to the synergies we help create for our supplier and customer partners.

Why CMI

  • Over 65 years in business

  • Obsessed over every detail

  • Constantly searching and exploring future trends

  • We always follow up, ALWAYS

  • We are in front of our customers weekly, if not daily

  • Always available 24/7

  • Flawless reputation with customers and suppliers alike

How we work

We are driven by an industry-leading Sales and Support Team

  • Sales and Support Teams aligned by accounts

  • Have vast knowledge of our accounts and how they operate

  • All outside sales staff have open-ended commission

  • Knowledge of how to work directly with customers, through distributors or via 3PL

  • Excellent at connecting customers, suppliers with various resources

 

Contact CMI

273 West Lafayette Frontage Road
St. Paul, Minnesota, 55107 USA
+1.651.224.4000
cmisales@repcmi.com

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